This morning as usual, I was on Twitter, greeting everyone and seeing what the latest gossip is, my eyes grazed a tweet which informed me that:
My first question to the management of the MOBO’s would be what were you sniffing to think that JASON DERULO would be an adequate host for the MOBO Awards? I don’t care that he’s had number 1 songs here & internationally so has Bob the Builder what’s your flipping point?
I haven’t been a fan of the MOBO’s for a few years now, and mainly because there FLIPPING BORING! Never in my life have I seen a music awards that actually PUTS me to sleep! The BET awards shows are like 2/3 hours long and although I wasn’t really impressed by this year’s BET awards apart from Kevin Hart being the host, I usually watch & enjoy most the BET Awards. I remember as a kid recording every MOBO award show and getting excited when I knew it was coming up to the MOBO's, nowadays I doubt many youths or people may age have that same enthusiasm.
The problem with the MOBO’s is that they are trying to Americanise (if that’s not a word I don’t care you know what I mean) their award ceremony. Last year they gave a whole load of the awards to US artists who didn’t even bother to show up! I guarantee when Beyonce found out she won a MOBO she didn’t even crack a smile, she probably doesn’t even know what a MOBO is, right now her MOBO is being used as a door stopper in her house (tell me I’m lying). When artists are not able to come to the MTV awards, they send 1 2 2 video and make up some DEAD speech about “I wish I could be there tonight but thank you for my award…” blah blah blah you know how the setup is. When it came to the MOBO’s the US artist didn’t even FART on them! And the MOBO’s don’t FART on the UK music industry!
The MOBO’s need to realise the US have enough award ceremonies in their own country to last them the whole year, they don’t NEED or WANT the MOBO’s.
The MOBO’s need to go back to what why they originally started, it’s supposed to be a platform and support of BLACK BRITISH music and entertainment industry. Especially considering how well Black British artists in particular grime artists are doing in the music industry, the MOBO management didn’t think to show support to them. Wretch 32 just had a number 1, Tinchy Stryder, Chipmunk, Giggs, Estelle, Tinie Tempa, Katy B are all making movements and representing the UK and they didn’t think to ask them to host the MOBO awards? I would be surprised if you even see any of them perform during this year’s MOBO’s. If 2 of them do I will chew on my own left breast (real talk).
Can I just go back to the point of Jason Derulo??? JASON DERULO???
Why could they not get Idris Elba, Richard Blackwood, Reggie Yates, Kat B too name a few to host the MOBO awards? Better yet, we just had Jamal Edwards of SBTV on his own Google/Youtube advert this would have been the perfect opportunity to use one of our own to host the MOBO awards!
The MOBO awards should feel shame, people are more supportive to the BRIT awards than the MOBO’s , they need to wake up and realise they are nowhere CLOSE to BET and neither do they have their budget so get realistic! The MOBO awards are on a Primark budget compared to other award ceremonies, or quite simply they don’t know how to market and use their money productively.
Companies and media outlets should be fighting to be featured and be associated with the MOBO’s, I don’t see that happening! I don’t even see any TV or online promotion for the MOBO awards! That’s a serious problem! Kanya King she has achieved a lot being CEO of the MOBO awards and I’m not trying to take away from that because I respect her and everything she's done, but she needs to seriously revamp and change up the WHOLE award ceremony. So I’ve taken the liberty to give her 1 2 2 pointers (its technical)
I'm unsure whether I will bother watch the awards this year, the only reason I do is because it's one of very few events that are televised supporting BLACK talent however I feel their vision has been lost recently, so in all MOBO awards = BBM THUMBS DOWN FACE